Practicing Market Entry through New Product Development
Workshop 1A was moderated by
Samira Avdić, CEO of Bravaria Industrial Marketing, Sarajevo, BiH
MSc Marta Naumovska-Grnarova, CEO of ZAVAR Company Founder of ZAVAR Design Founder and President of Macedonian Association of Metal and Electrical Industry MAMEI, Skopje, North Macedonia
On this workshop, our participants had the opportunity to go through all phases of implementing the product for ZAVAR Company design in different countries.
First step was to name a product and devise a comprehensive marketing strategy which would help them to find the best way to promote their product and to launch it on the market. Additionally, they had to determine price and thorough market research to define any competition their company might face.
All of them did an amazing job on this workshop ! Congratulation to all teams, your ideas are truly inspiring !