In her presentation, Marta emphasized the pivotal role of innovation in driving competitiveness and success in today’s global marketplace. She argued that in an era defined by rapid technological advancements and evolving consumer preferences, companies must embrace innovation as a strategic imperative to differentiate themselves, capture new opportunities, and sustain long-term growth.

Naumovska Grnarova highlighted the transformative power of an innovative culture in shaping the identity and positioning of companies in global markets.

By fostering a culture of creativity, experimentation, and continuous learning, organizations can unlock new sources of value, drive product and service innovation, and respond effectively to changing market dynamics.

Drawing from her own experience, she shared insights into how cultivating an innovative culture has enabled her organizations to thrive in global markets. By nurturing a diverse and inclusive work environment, encouraging cross-functional collaboration, and investing in employee development and empowerment, Zavar has been able to foster a culture of innovation that drives creativity, agility, and resilience.

This, in turn, has positioned the company as a leader in its industry, known for its forward-thinking approach and ability to anticipate and adapt to market trends.